Specialty Lifestyle Markets

The Sotheby’s International Realty brand’s dedicated lifestyle marketing programs are unmatched in their ability to connect the most discriminating buyers and sellers of iconic & recreational retreats around the globe. We have developed a series of niche marketing programs specifically with these inimitable lifestyles in mind, highlighting the properties we represent as well as our unsurpassed expertise within each lifestyle category. Through our lifestyle specializations, the Sotheby’s International Realty brand attracts the most relevant lifestyle-focused home buyers the world over. No other real estate firm offers truly global access into these specialized market segments and by fine-tuning our skills and broadening our reach we better serve the needs of our worldwide clientele whose specialty properties are among their most prized possessions.