At the end of October, I attended the 9th annual Sotheby’s International Realty® Leadership Forum hosted at Terranea Resort in Rancho Palos Verdes, California, along with other Realogics Sotheby’s International Realty representatives. The event provided a unique opportunity for Sotheby’s International Realty brokers, owners and managers to network, share best practices and witness the debut of exciting new marketing initiatives!

One word resonated at the event that truly defines the Sotheby’s International Realty brand: Ohana. Part of Hawaiian culture, ohana means family. Our strong brand heritage, unique marketing and exceptional people make the Sotheby’s International Realty brand one extremely powerful network.

One major highlight announced at the forum was Sotheby’s International Realty’s exclusive partnership with Apple News, a brand new application baked into every Apple device running iOS 9 or newer. Since going live on 10/16, Apple has been the #3 overall traffic driving source to SIR.COM behind Search and Facebook. 98% of those users are NEW to SIR.COM.

The event was an amazing success and I am honored to have been able to explore these new initatives with some of the best in the business!


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